How To Spend a thousand dollars in Asia

Assembling and analysing the most relevant data swiftly and effectively can be a daunting task for marketers, especially when planning campaigns that straddle a range of traditional and emerging communications channels, as well as markets. James Chadwick introduces a fresh approach that has harnessed the power of a global organisation to draw up comparisons of channels across various Asian markets based on the simple question: What can I buy for US$1,000?

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