The Future of Branded Content

Technological advancements in communications have changed the landscape of the industry. Peter Tortorici looks at how brands must evolve their messages to create branded entertainment to stimulate and engage the latest generation of consumers.

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Context

Internet penetration rose to 63% in Dec 08 according to the latest Comreg figures. Of all those accessing the net, only 24% do so at work, compared to 82% at home. Laptop ownership is driving the increasing reliance on mobile broadband devices.

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