With the growing use of social networking between young adults, The Health Service Executive and the National Office of Suicide Prevention ran a campaign utilising this platform to allow young adults to discuss the sensitive topic of mental health.
In 2008 Heineken were seeking a way to deepen their association with rugby and talk to hard core rugby enthusiasts – the real fans. MindShare commissioned the no. 1 sports show on radio in Ireland to produce a series of exclusive podcasts available to download from i-tunes featuring in depth rugby discussion.
Technological advancements in
communications have changed the landscape of the industry. Peter Tortorici looks at how
brands must evolve their messages to create branded entertainment to stimulate and engage
the latest generation of consumers.
HSE Mental Health
Heineken Off The Ball Rugby Podcast
The Future of Branded Content 