Internet penetration rose to 63% in Dec 08 according to the latest Comreg figures. Of all those accessing the net, only 24% do so at work, compared to 82% at home. Laptop ownership is driving the increasing reliance on mobile broadband devices.
Tayto, historically the number one crisp brand in Ireland lost its position to international brand Walkers (PepsiCo), in order to reclaim this position we had to start an ongoing brand conversation across relevant connection points and sell more crisps.
With the growing use of social networking between young adults, The Health Service Executive and the National Office of Suicide Prevention ran a campaign utilising this platform to allow young adults to discuss the sensitive topic of mental health.
In 2008 Heineken were seeking a way to deepen their association with rugby and talk to hard core rugby enthusiasts – the real fans. MindShare commissioned the no. 1 sports show on radio in Ireland to produce a series of exclusive podcasts available to download from i-tunes featuring in depth rugby discussion.
Margaret Clerkin, Managing Partner of digital arm Mindshare Interaction talks to Silicon Alley Insider about mobile advertising versus web advertising.
Norm Johnston, CEO MindShare Interaction EMEA comments on the opportunities that video on the web present and the demise of the '10k' spot. He also explores the threat that a potential crash could bring to the industry.
Mr. Tayto looking for Love
HSE Mental Health
Heineken Off The Ball Rugby Podcast
Ready for Mobile Ads, TV to web shift not there yet
What does 2008 hold for digital?