Tayto, historically the number one crisp brand in Ireland lost its position to international brand Walkers (PepsiCo), in order to reclaim this position we had to start an ongoing brand conversation across relevant connection points and sell more crisps.
In 2008 Heineken were seeking a way to deepen their association with rugby and talk to hard core rugby enthusiasts – the real fans. MindShare commissioned the no. 1 sports show on radio in Ireland to produce a series of exclusive podcasts available to download from i-tunes featuring in depth rugby discussion.
Mr. Tayto looking for Love
Heineken Off The Ball Rugby Podcast