Data analysis

Making media accountable

Measuring marketing effectiveness

In today's market, accountability is vital in driving business success. We focus on building planning model based on media investment's return.

Our direct response team has experience working with a number of clients focused on driving sales and understanding each media channel and their effect on consumers' actions.

 Our key strengths lie in:

  • Correlation between business data - sales and call centre volumes and media investment
  • Analysing search campaigns and relationship with traditional media
  • Tracking and measuring consumer conversations (with sentiment) on public domain websites

Through the above analysis, we can negotiate stronger media prices, reducing costs and provide insights into driving better customer response and inevitably sales.

For more information on this service, contact Dave Bruen on +353 1 415 0300

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