Knorr to sponsor Home and Away

02/04/2008

Unilever's Knorr brands, Ragu and Chicken Tonight are to sponsor Channel 5's primetime soup opera, Home and Away for a year.

Article tools

  • Print

MindShare Performance's client, Knorr takes over sponsorship from Weetabix from 14th April 2008.

tagged as:

TV, Europe, Food,

Context

30% of adults in Ireland rely solely on a mobile phone and have no landline, with this figure rising to 45% among 25-34 year olds.

Region : Europe

TV remains the most powerful brand building medium and with viewers rising and demand falling there has better time to use TV.

Media : TV

Mindshare sites:
Close
Login:
Close